Desafios da customização em massa na produção offsite
DOI:
https://doi.org/10.46421/entac.v19i1.2088Palavras-chave:
Customização em massa, Construção offsite, Processo de produção, DesafiosResumo
A customização em massa (CM) visa diversificar a produção mantendo custos e prazos competitivos. Entretanto, diversas empresas encontram dificuldades em implementá-la. Destarte, objetiva-se entender quais são os maiores desafios para a implementação da CM no processo de produção offsite. Para isso, entrevistou-se 14 especialistas ligados à construção offsite. Os maiores problemas identificados são: equilibrar o que deve ser produzido na fábrica e no local da obra, aquisição de materiais, ter os projetos finalizados antes do início do processo de produção, padronização e flexibilidade. Este conhecimento pode ser utilizado por empresas e pesquisadores para apoiar a definição de estratégias de CM.
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