Quantifying the Subjective
A Simplified Method for Visual Evaluation of Architectural Experiences
DOI:
https://doi.org/10.46421/entac.v20i1.5787Keywords:
Architectural Experience, Architectural Design, Artificial IntelligenceAbstract
User experience in architecture is an individual phenomenon resulting from the interaction between a person and a space, shaping behaviors and having emotional impacts. Intentionally designing these experiences is crucial for architects. Measuring and quantifying these experiences is essential for comparing projects and evaluating architectural references. This study proposes a simplified method for visually assessing architectural experiences. Using Design Science Research, the author grounded the method with literary references, developed measures, and an application protocol. The method was tested in the evaluation of architectural references by architecture students during a design exercise and subsequently assessed qualitatively by the students. The method proved useful in highlighting how users perceive and visually experience spaces, enabling students to direct their design intentions based on this knowledge.
References
LACERDA, D.; DRESCH, A.; PROENÇA, A.; JÚNIOR, J. A. V. Design Science Research: método de pesquisa para a engenharia de produção. Gest. Prod. São Carlos, São Carlos, v. 20, n. 4, p. 689-706, out./dez. 2013.
HUXLEY, A. "14th Annual Congress of Applied Psychology." 1961. In: Visionary Experience. Organism.Earth. Disponível em: https://www.organism.earth/library/document/visionary-experience. Acesso em: Janeiro de 2024.
FISCHER, R. Experiências arquitetônicas: ferramenta baseada em inteligência artificial para auxiliar no projeto intencional da experiência do usuário na arquitetura. 2022. Tese (Doutorado em Engenharia de Construção Civil) – Universidade Federal do Paraná, Curitiba, 2022.
HASSENZAHL, M. User Experience and Experience Design. In: SOEGAARD, M.; DAM, R. F. (Ed.). The Encyclopedia of Human-Computer Interaction. 2. ed. [Online]. The Interaction Design Foundation, 2010.
NORMAN, D.; NIELSEN, J. The Definition of User Experience (UX). 2010. Disponível em: https://www.nngroup.com/articles/definition-user-experience/. Acesso em: 12 setembro 2023.
ISO FDIS 9241-210:2009. Ergonomia da interação sistema humano - Parte 210: Projeto centrado no ser humano para sistemas interativos (anteriormente conhecido como 13407). International Organization for Standardization (ISO).
ARAZ, C. Why you should ditch your UX definition, and use this one instead. Medium, 2018. Disponível em: https://uxdesign.cc/why-you-should-ditch-your-ux-definition-and-use-this-one-instead-564777474845. Acesso em: Março de 2024.
DESMET, P. Framework of Product Experience. 2007. Disponível em: http://www.desmet.be/framework-of-product-experience/. Acesso em: Março de 2024.
BÖHME, G. Atmosphere as the subject matter of architecture. In: HERZOG, J.; DE MEURON, P. Natural Histories. Barcelona: Actar, 2005. p. 10-19.
PALLASMAA, J. Space, place and atmosphere: Emotion and peripherical perception in architectural experience. Lebenswelt: aesthetics and philosophy of experience, n. 4, p. 230-245, 2014.
MERLEAU-PONTY, M. Phenomenology of Perception: an introduction. Londres: Routledge, 1962.
THIBAUD, J. P. Installing an Atmosphere. 2014. Disponível em: http://www.archdaily.com/500331/installing-an-atmosphere-jean-philippe-thibaud/. Acesso em: Fevereiro de 2024.
RAHM, P. Philippe Rahm Architectes. Architectural Climates. Lars Muller Publishers, 2018.
ZUMTHOR, P. Atmosferas. São Paulo: GG, 2006.
EDENSOR, T. Light design and atmosphere. Visual Communication, v. 14, n. 3, p. 273-292, 2015.
KOTLER, P. Atmospherics as a Marketing Tool. Journal of Reatiling, local de publicação, v. 49, n. 4, p. (página inicial e final do artigo), mês, ano de publicação. Disponível em: https://www.researchgate.net/publication/239435728_Atmospherics_as_a_Marketing_Tool.
BERMUDES, W. L.; SANTANA, B. T.; BRAGA, J. H. O.; SOUZA, P. H. Tipos de escalas utilizadas em pesquisas e suas aplicações. Revista Vértices, [S. l.], v. 18, n. 2, p. 7–20, 2016.
ORTEGA, A. R. Notas sobre a experiência - e o aprender - da arquitetura. Revista Projetar. Projeto e Percepção do Ambiente, v. 1, n. 2, 2016.
RUSSELL, J. A. A Circumplex Model of Affect. Journal of Personality and Social Psychology, v. 39, n. 6, p. 1161-1178, 1980.
SCHMID, A. Conforto como Atmosfera: uma exploração da literatura sobre base da psicologia ambiental e da fenomenologia. Arquitextos, v. 214, ano 17, 2018.
MOSER, G. Psicologia Ambiental. Especial: 20 anos de Curso de Psicologia da UFRN. Estud. Piscol. v.3, p. 1, 1998.
