SUSTENTABILIDADE NOS APARTAMENTOS DO SÉCULO XXI

Abstract

Personalization is the flexibility that comprises the client’s needs and what building companies can offer. However, it is a strategy that causes difficulties to the production system, insofar as the product (housing unit) is no longer standardized. Personalization permits changes that are not defined in the original project, requiring greater responsiveness and integration between different sectors or departments of the company, as well as the need to maintain quality and deadline. Due to the growth of apartment customizations in Brazil, the search for knowledge on the subject is necessary in order to achieve a sustainable development. The enormous generation of construction waste, associated with irregular deposition, leads to numerous negative impacts on the environment, as well as the social and economic field. In this context, the present study aims to make a survey of the demand for personalized apartments in the last five years in companies operating in the cities of Brasilia-DF and Goiania-GO. The methodology includes a literature review and a questionnaire subsequently applied to six companies. The results demonstrate the demands of flexible design and its importance for sustainable development.